InformativeTrustedEntertaining
Turning Singapore's most boring topics into content you actually enjoy.
Who We Really Are
Amplify Your Message
Reach 4M+ Singaporeans
Our content reaches up to 4 million people in Singapore every month. That's more than half the country, and they're watching because they want to, not because they were forced to, as over 90% of viewers are repeat viewers.
Native Content
We publish more organic content than branded content on purpose. It means your campaign shows up in a feed people already trust, feeling like one of our videos, not an ad they want to skip.
Multi-Platform Reach
We have strong presence across TikTok, YouTube, Instagram and Facebook. This means one campaign can reach out to different demographics.
TV Reach
One of the hardest audiences to reach is TV viewers, but with over 1 in 3 of our YouTube viewers watching our content on TV, we can reach the most hard-to-reach audience!
Merchandise With Important Reminders
Exclusive The Blue Cats merchandise with important reminders to add value to your life!
You want to live a healthier lifestyle, but life gets busy and you forget. So The Blue Cat appears on the things you use every day to kaypoh and remind you, helping you to change your lifestyle and be healthier!
“Merchandise can be useful if you're reminded constantly of how much fat you have.”
— Tan Lan Mao, 2026
Find Us Everywhere
Follow us on your favorite platform, and we're everywhere so you'll find us in your feed more often than your auntie's chain messages.
YouTube
Follow@goodyfeedbluecats
1 in 3 watch us in their living room. The other 2 in 3 probably watch us on the toilet (without sound).
TikTok
Follow@goodyfeedbluecats
Finally, a non-brain-rot channel that educates. But it's still annoying.
@singaporethebluecats
Exclusive informative carousels and reels that stand out (not because they're good, but because they're not thirst traps or HYROX haolian posts).
@goodyfeed
Sorry if you hear our voice in the MRT or on public buses. We cannot control boomers' love for us.
Let's Start a Conversation
Whether you have a question, want to collaborate, have an idea to suggest or just want to say hi, we'd love to hear from you.
Email Us
info@thebluecats.com.sg
Based In
Singapore
Response Time
We typically respond within three working days